Return to site

PR Frights & Scares...

By Korryn

A company is bound to face some sort of public relations crisis over the course of time. With it being Halloween, I thought I’d outline what a PR Crisis is for you – because honestly – is anything scarier??

According to Merriam-Webster, a crisis is an emotionally significant event or radical change of status is a person’s life.

When we look at this from a company’s standpoint, a crisis is an event that throws your company underwater – and to survive, you’ve got to figure out the quickest way to swim back to the top and catch your breath – that’s where a PR professional comes into play.

There are a variety of types of crises, and they can range from small to life-altering.

According to Forbes, there’s ways you can react to the crisis to give you an image boost and not do so much damage to your brand.

  1. Take responsibility – don’t try to cover up what happened. Admit it and work on moving on.
  2. Be transparent – today it takes almost no time for something to go viral. Going back to #1, don’t try to cover up the scandal. Open up about what you know and what you plan to do.
  3. Get ahead of the story – getting ahead of the story is key. Start communicating and apologizing quickly. Don’t wait days – sometimes silence says more than words and can end up damaging your brand.
  4. Be prepared for backlash – one of the worst things about social media is you have complete strangers that hide behind a keyboard and type mean words. Be prepared for the firestorm that could ignite thanks to social media.
  5. Be human – don’t just say “you’ll look into it,” show your feelings.
  6. Monitor – keep your team on alert and have them keep an eye on activity.
  7. Develop a strong brand culture – work on preventing the crisis by being good to your employees and having a strong team.
  8. Turn off the fan – when the you-know-what hits the fan, turn it off. Don't keep adding to the problem.

It’s easy to get wound up in a crisis fast and act rashly, but if you’re prepared to handle these kinds of situations when they happen, you can make more calm and well-thought-out decisions. Let’s keep the frights and scares to fun Halloween costumes one day a year. There’s no need to have frights and scares take over your company year round.

All Posts

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!

OKSubscriptions powered by Strikingly