A company is bound to face some sort of public relations crisis over the course of time. With it being Halloween, I thought I’d outline what a PR Crisis is for you – because honestly – is anything scarier??
According to Merriam-Webster, a crisis is an emotionally significant event or radical change of status is a person’s life.
When we look at this from a company’s standpoint, a crisis is an event that throws your company underwater – and to survive, you’ve got to figure out the quickest way to swim back to the top and catch your breath – that’s where a PR professional comes into play.
There are a variety of types of crises, and they can range from small to life-altering.
According to Forbes, there’s ways you can react to the crisis to give you an image boost and not do so much damage to your brand.
It’s easy to get wound up in a crisis fast and act rashly, but if you’re prepared to handle these kinds of situations when they happen, you can make more calm and well-thought-out decisions. Let’s keep the frights and scares to fun Halloween costumes one day a year. There’s no need to have frights and scares take over your company year round.
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